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Olympic Fever
NBC will be providing full (2,200 hours) coverage of equestrian Olympic events on NBC.com (see press release).
The press release says the media will be available on demand as well as live, for those of us who can’t be glued to our computer constantly to watch it live.
Incidentally, have you seen the TV schedule for the equestrian events? I think they are on an offbeat channel (Oxygen?) but they are scheduled for prime time—6-8 p.m. or something—for several days straight. I think the last Olympics poor cableless me was bribing my way into friends’ houses at the oddest hours and then trying to explain why a trotting horse was making my jaw drop. Heh. This time, my jaw can drop in private.
I have to say, I’m excited. This is far more coverage than I was expecting, and I’m glad to see NBC is embracing the possibilities of online coverage. I have no doubt there is plenty of advertising money behind it, but, you know, I’ll happily soak in the ads for this opportunity.
Besides, I can make fun of the ads later. That’s hugely fun. (I’m also hoping some of the advertisers will be stepping up their ads, a la the Superbowl, but that may be too much to ask for.)
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