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Your website does not say what you think it says
The Crossed Sabers/Second Wind Adoption Program (SWAP) website is awesome. By “awesome,“ I mean “I could write a book on how not to build a website or establish a business presence based on this one website.“ I won’t go into the details here, because, frankly, my opinion of the program being what it is, I am unwilling to say anything that the person behind it could possibly use to improve the site. I hate the thought that she might make the website look legitimate, making it even easier for her to convince people to donate to a program I absolutely would not ever support.
If you think I’m the only one, you should read this thread on the Chronicle Forums. There are over 1,000 posts debating the program’s charitable status, the owner’s ethics and business practices, and negative experiences people have had with the program. I haven’t posted on that thread or verified anything said in that thread, but the sheer volume of discussion should be raising red flags in anyone’s eyes.
But back to the website, because of all the awesome awfulness of the site, the most awesome is this disclaimer (in bold, with my comments in regular text interspersed):
NOTE: Crossed Sabers can not fully guarantee the accuracy of every page on this website which is huge (38,000 files and over 300 pages).
A website as basic as the SWAP site that reaches 38,000 files/300 pages in size is suffering from MAJOR design flaws. What this should be saying to visitors is “I lack any organizational skills and am in over my head with this website.“ This is when any reasonable organization would outsource the website and have a professional deal with it. Or, in my experience, most legitimate rescues manage to drum up a volunteer with enough website development experience to tackle the problem. A statement like this tells me there is something wrong in the organization’s infrastructure, and it’s been going on for a long, long time to reach this point.
We do not have the personnel or time to keep it up to date and accurate for every situation as this Stable has always been a dynamic entity, ever changing and improving itself.
Good lord: it’s not even accurate! No professional business I have been in touch with would ever allow inaccurate information about their business to persist on their own website. There are a million and one solutions to this problem, but SWAP hasn’t figured one of them out. You can gloss over the second half of the sentence, because it’s all marketing speak. The important information is in the first half of the sentence, where the program acknowledges they are misrepresenting themselves on the web by failing to maintain accurate information on their own site. That’s… how do people read this sort of thing and still think “I want to donate”?
We do try to make sure each page is up to date and accurate but the best thing to do If you have a question, is email or call us.
What’s that saying about the road to hell and good intentions? Professionals do not “try” to make sure their company-owned and -operated websites are accurate; they make it happen. Sometimes at great expense, but they make it happen.
Additionally Crossed Sabers can not guarantee anything that anyone says about us on line or any where else, we have no control over other people and their websites, forums or ads. I’m certain it is mostly people trying to help us help horses but some things have been grossly inaccurate and did not come from CSS or SWAP.
On the surface, this is a true statement: no one has much control over what anyone else says on the web about them. But the question visitors should be asking is: why, exactly, is this being posted? What has been happening elsewhere to make the site owner this defensive? What are these “gross inaccuracies”? Because I’m me (cynical and suspicious), that sort of statement makes me leap over to Google and start researching. Go ahead: go Google Crossed Sabers or SWAP. See what you learn.
Again, if you have questions about us, our services, our company structure, how we are licensed, how we pay taxes, how we do things or anything at all, please feel free to contact us, call xxx-xxxx-xxxx or email us at or .
It’s not hard to extrapolate from the previous sentence to this one and realize that people are questioning the business, their services, their company structure, their licensing, something about their taxes, and how they do things in general. Could a legitimate business be questioned on such a comprehensive front? Probably. Would such questioning stand up for such a length of time that they would feel the need to make a statement like this on their website? Not in my experience.
Also, if you read the COTH thread, you’ll find out some of the responses people have gotten from SWAP when they did contact her with questions about things as basic as the tax deduction she says people can claim when donating their horses. SWAP’s own responses wouldn’t reassure me about the legitimacy of the operation, that’s for sure.
To clear up some serious confusion, all horses that have been placed into homes through SWAP have done so by an adoption contract and application and if they were sent to another rescue for placement were done so with a signed contract that governs care, adoption, release of ownership and governs resale thus protecting the horse forever from slaughter, abuse and neglect. If any past owners would like to see any of those documents, we have all the originals in our files.
More practices that must have been questioned by the general public if such a big deal is being made about it here. If I were considering donating to or working with this organization in any way, this would be making me very nervous: is there anything people aren’t questioning? And why would horses donated to SWAP be moved to other rescues? Is that common? What happens to the fee the person donating paid to SWAP—does it go to the new rescue? Does it stay at SWAP? If it stays at SWAP, then SWAP basically pockets the money and hoists the responsibility of dealing with the horse on another rescue. That would be… well, you can draw your own conclusion. More questions are being raised than this “disclaimer” answers, though.
Any and all original owners of horses that have been released to other rescues have been informed of such actions as a courtesy, not because it was a contractual requirement, because once a horse is donated, it is owned by SWAP and Crossed Sabers with no contractual conditions.
Hear that? Once you donate a horse, SWAP owes you nothing. Not a thing. They can do any darn thing they want with the horse, including foisting it off on another organization, and you have absolutely no rights. Now, I realize that some rescues take in abuse cases, and in those cases you could argue that the prior owner shouldn’t have a right to anything to do with their horse once it’s surrendered. But SWAP likes to make a big deal about how people donate these great, upper-level horses (with adoption fees to match their advertised talents, I might add) to benefit SWAP. And SWAP’s response is to maybe, if they feel like doing you a favor, tell you about the situation your horse winds up in. If peoples’ eyes don’t pop a little at this part of the disclaimer, I am going to lose all faith in humanity.
All programs and services listed on this website, including SWAP is a part of Crossed Sabers Stable which has been licensed in WV for the last 12 years.
Not according to the COTH thread. I haven’t researched it personally, but I’ve seen several posts on that thread referencing failed attempts to find this licensing. Hearsay, yes. But there’s enough hearsay—true or not—floating around that if I were considering doing anything with this organization, you bet I’d do the legwork to find out if it’s actually registered or not. There’s no way I’d accept a “we say so” from the organization on this one.
Additional Impressions
This entire disclaimer is defensive. You should always be suspicious when a person or organization says “don’t listen to anyone else, only listen to me.“ That’s cultish talk and often means the person is afraid of what other people have to say, usually because other people have the twin forces of reason and evidence on their side. Now, very few organizations have 100% positive feedback about them out there on the web, so that fact that someone, somewhere questions a business doesn’t necessarily mean the business is bad. Legitimate businesses understand this and deal with it professionally. Questionable businesses overreact and attempt to erase all criticism, disparage all nay-sayers, and drown out anything negative with protests of their innocence. I apparently can’t quit with the cliches today, so you know what they say about people who protest the loudest, right?
The whole disclaimer reads to me like a someone typed it while staring bug-eyed at their computer monitor and frothing at the mouth. Maybe “frothing at the fingers” would be more accurate. Anyway: what it says to me is probably the exact opposite of what the person writing it thinks it says. I can only hope that when other people read it, they start asking questions too. Maybe decide to do some research. Research is good.
Me, I don’t have to go that far. The website is screaming “stay away” at me in big, bold, 48-point red-letter font, and who am I to disagree?
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Comments
I was introduced to the site in 2000 or 2001 and actually contemplated doing their summer intern program. I read through their intern requirements, though, and felt used and abused before I even downloaded the application. Quickly gave up on that idea. No idea if they’ve changed the program since then, but of all the “opportunities” I’ve missed since then… I am most grateful for not pursuing that one.
i have never dealt with them personally, but a friend of mine introduced me to the site once when she was considering adopting a horse and, like you, it didn’t impress me - actually, it horrified me. my instinct was: run away!!! so many so-called ‘rescues’ are nothing of the sort, and the few that i have dealt with have been downright criminal in their misuse of funds, misrepresentations of facts and general manipulation of the good intentions of others. i recommend researching all of them in depth before getting involved!
I can personally say—stay away! I’m willing to post with my real name to help shed the light on this “program.“ The COTH thread basically says it all…and there are new threads popping up since COTH closed the old one.
Oh, thank God they closed the thread. I regret posting the link. By the end, the people posting on the thread sounded like frothing witch hunters with no more credibility than SWAP.
Frankly, that post was no longer saying what the people posting on it thought it was saying, either.
On Aug 24, 2008, GreyHorseMatters said:
Well that’s some web site. I think I would have to agree with you…stay away!